I’m Sal

need a fresh look at your content?


I plan and create dazzling content, which helps clients inspire, educate and land customers.

This might be writing emails, sales or landing pages that convert. But it also includes planning and delivering content packages for thought leadership or sales funnels,

I work with tried and tested superheroes with powers in design, SEO & development. Our goal: to save the world from dull, run-of-the-mill marketing.

Content Strategy

Got a website, social networks and AdWords account but not sure what’s bringing in the ker-ching? Get on track and free up your time and headspace with my ‘Big Kahuna Burger’ content plan. Damn tasty.

Thought Leadership

Writing knee-jerk content with no long-term plans for conversion? Build authority with ‘sliced and diced’ thought-leadership, which can be promoted via emails, social media, ads, media, blogs and more.

Conversion Copywriting

Even the most badass sales funnel won’t convert with weak copy. Get your landing pages, onboarding e-mails and sales pages nailed and your business will soar.

Evergreen Blogs

Tons of teeny blogs but no traction? Improve SEO and value through longer, well-crafted blogs. No time? Writers block? Get in touch.

SEO Strategy

Get an in-depth audit so you can discover what’s needed to get seen by the right people. Then choose a package that helps you get there.

Influencer Relations

Churning out content but nobody’s listening? Get the word out to your tribe. So you can punch above your weight & boost your SEO.

Responsive Websites

Starting up and need a beautiful, website by someone who understands your business? Grab a seedling mobile-ready website & 1hr consultation to help your business grow,

Brand Mining

Want to rise above the competition? Then you’ll have to uncover your strengths: how you’re different. We’ll unearth and polish these diamonds then get them seen in sparkling communications.

Brand Guardian

Work at a big place with tons of people creating content? Stay on brand with guidelines, templates and training. And weed out typos or grammatical slip-ups with eagle-eyed proofreading (big shout out to Specsavers!).

Great Content doesn’t just make you sound awesome

You’ll improve conversion

Get those sales pages, emails and lovingly crafted sales funnels working a treat with copy that converts.

Visitors will stick around..

Well-researched, sticky content will keep people  lingering on your site, improving engagement and SEO.

You’ll get more traffic

“Build it and they will come!”

Said no content strategist worth their salt. Ever.

Get your brand, content and keywords bang on and you’ll attract the right traffic. Supercharge content with influencer relations and you’ll be dealing with a jam!

About Me

I help CEOs and marketing pros in ambitious SMEs, charities and universities to attract and retain supporters and customers through great content.

I’ve held directorships in London & Bristol agencies, worked in-house for government and charities, and delivered training and presentations for marketing teams and professionals.

A geek at heart: I love translating complex into compelling, with broad-ranging experience in tech, education, charities, tourism and government.

My nose for a story and passion for writing have gotten me  articles published in news and trade media.

And as an avid cyclist and explorer, I’m developing a series of biking guides on Andalucia. It’s a tough job. But someone’s got to do it.

Find out more and connect on LinkedIn.

Years Experience

Happy Clients (approx)

Km cycled last year

Cups of Coffee

some great clients (and what they’ve said)

Sally is a great copywriter with excellent time management and personal skills. Her can-do attitude and creative thinking ability made our job a lot more fun.

Barbara Lung, International Development Manager @ UWE

Sally is great to work with; she’s relaxed, down to earth and pragmatic whilst at the same time being totally on top of everything and super reliable.

Ringo Moss, Digital Strategist @ McCann Birmingham

Sally did an excellent job from start to finish of the project. She worked closely with both me and the report’s sponsor and at all times of the process was proactive, responsive, professional, flexible and a pleasure to deal with. I highly recommend her!

Vicky Browning, Chief Executive @ ACEVO

I wouldn’t hesitate to recommend Sally; she’s extremely knowledgeable about all elements of the communications and marketing mix. She’s also a wonderful person to work with, as she’s flexible and fits in brilliantly with a team.

Samantha Brown, Head of Marketing and Communications @ Bristol Community Health

get in touch..

sally hems content strategy