Let's take a fresh look at your copy...

Entice, excite and delight with persuasive
copy & content

Boost funnel conversions and humanise your tech with copy that converts.

Keen to boost conversions in your marketing funnel?

You've got an awesome new product or service, and you want to bring it to market. Or you've got a sales funnel and it just isn't delivering.

I plan, write and deliver high converting copy for hard-hitting product launches.

Ads, sales & landing pages, video scripts, emails:  the right tactics for your goals.

Attracting your tribe. Like bees to a honeypot...bzzzzz.

Need to improve your customer lifetime value?

The ads came through and you got a bunch of sign-ups. But now they've fallen by the wayside.

Get more bang for your buck by plugging funnel leaks with a solid email strategy. 

On-boarding, motivating, up-selling or re-activating users: I use data, research and persuasion principles.

To craft messages that will help keep your customer happy and coming back for more .

Want to drive high-quality traffic to your website?

The world and her husband is knocking out content these days. But to stand out and attract the right people, you need to be different. 

Dare I say 'unique'?


To get the attention of influencers, attract and keep customers engaged - you need credible content.

I'll help you unearth and polish the best topics for your audiences. Then I'll create dazzling content that helps you shine the brightest. 


experienced strategist

  • Planned and managed consumer product launches for Hewlett-Packard. 
  • Delivered health promotion campaigns for Mind. 
  • Launched Sign health technologies to doctors, nurses and health professionals.
  • Helped clients reach healthcare decision makers through credible content.

sally hems content strategy

research-driven messages

Statistically trained and tech savvy, I'm a results-focused data nerd who insists on its use to show ROI.

I've worked with computer scientists, academics, policy makers and big thinkers. Translating complex technologies and topics into clear customer benefits.

And I follow tried and trusted processes, researching and applying customer voice and persuasion theory. From behavioural economics and health promotion, to the latest in sports and social psychology.


health & fitness fiend

I've written articles on cycling and triathlon, taught yoga at retreats and classes, and run health and fitness bootcamps.

An early adoptor in health and fit-tech, I'm constantly road-testing apps and technologies. So I know what does and doesn't work. For me...

And I've had a lifelong fascination with the human condition - neuroscience, meditation, motivation, behavioural psychology and modern society.

I apply these principles in everyday life. And I'm obsessed with helping others become healthier happier versions of themselves.

sally hems copywriting content strategy

Sally is great to work with; she's relaxed, down to earth and pragmatic whilst at the same time being totally on top of everything and super reliable. 


Ringo Moss

Managing Partner, McCann Io


Her knowledge of understanding real needs and fulfilling business requirements is awesome. Highly recommended.


Mark Panay

CEO / Founder Simpleweb


Proactive, responsive, professional, flexible and a pleasure to deal with. I highly recommend her! 


Vicky Browning


New project brief? Get in touch..

sally@content-copy-coffee.com - +44 (0)7970 919-941

Copyright 2019, Content, Copy & Coffee