These are a few of my favourite things…

Iinfluencer relations

Deki microloans:

Hand-ups, not handouts.

When I came onboard, Deki was a one-(wo)man band with an inspiring goal: to promote microloans for struggling entrepreneurs in developing countries.

Working alongside CEO Vashti, I set the charity’s influencer relations in action. Matching lender profiles with key media and influencers, I developed content and campaigns that enabled us to punch above our weight:

  • Do charity gifts get your goat? Xmas gift campaign.
  • Fundraising for Entrepreneurship Week with SMARTA.
  • Teaching resources for citizenship teachers via¬†ACT.

The result? Lending tripled and Deki went from being a regional charity to attracting national recognition.

content strategy

commissioning content

  • bylined articles for trade press
  • intelligence e-comms to commissioners
  • policy briefings for website
  • linkedin strategy for commissioning lead
copywriting & branding


  • Course copy templates (and copy) for new brand
  • E-comms & articles for alumni, undergrads, postgrads & donors
  • student & alumni profiles
  • proofreading: prospectuses, student guides etc
  • campus straplines, comms & tours
Copywriting & content strategy

glyndwr university

  • social media & content strategy
  • copywriting for courses, academic biogs, student guides etc
  • streamlined / standardised social networks
  • staff training & intranet ‘how to’s
content examples

CharityComms: report

  • Scoped, developed & analysed research
  • interviewed commentators
  • copywriting for report
  • pdf available on demand
content examples

Freeways annual report

  • Project-managed design & print
  • Managed photoshoot
  • Wrote accessible content
  • pdf available on request
Content Strategy

brabantia homewares

  • audited online and social research
  • developed kpis and online strategy
  • project-managed blog creation
  • content planning & blogger relations
  • social network management
  • sales team training
student interview

award-winning writer to film critic

Blog Article

six epic andalucian bike routes

blog article

a guide to plagiarism – and how to avoid it