These are a few of my favourite things…
Hand-ups, not handouts.
Working alongside CEO Vashti, I set the charity’s influencer relations in action. Matching lender profiles with key media and influencers, I developed content and campaigns that enabled us to punch above our weight:
- Do charity gifts get your goat? Xmas gift campaign.
- Fundraising for Entrepreneurship Week with SMARTA.
- Teaching resources for citizenship teachers via ACT.
The result? Lending tripled and Deki went from being a regional charity to attracting national recognition.
- bylined articles for trade press
- intelligence e-comms to commissioners
- policy briefings for website
- linkedin strategy for commissioning lead
- Course copy templates (and copy) for new brand
- E-comms & articles for alumni, undergrads, postgrads & donors
- student & alumni profiles
- proofreading: prospectuses, student guides etc
- campus straplines, comms & tours
- social media & content strategy
- copywriting for courses, academic biogs, student guides etc
- streamlined / standardised social networks
- staff training & intranet ‘how to’s
- Scoped, developed & analysed research
- interviewed commentators
- copywriting for report
- pdf available on demand
Freeways annual report
- Project-managed design & print
- Managed photoshoot
- Wrote accessible content
- pdf available on request
- audited online and social research
- developed kpis and online strategy
- project-managed blog creation
- content planning & blogger relations
- social network management
- sales team training