A caffeine shot for your communications

I help dynamic organisations and individuals to attract, convert and retain clients with credible copy and content.

Two decades of industry experience combined with an insatiable desire to help clients succeed, I'm continuously expanding my tactical toolkit with up-to-the-minute knowledge and skills.

This broad understanding of content, copy, social, SEO, display, analytics and CRO enables me to develop media-neutral strategies. And to advise on where strategic messages fit into the wider picture.

I've developed a talented network of specialists to call upon for larger campaigns or strategies. So I'm equally capable of picking up and running your marketing launch or campaign strategy. Or to slot into your existing team as required.

Hi, I'm Sal...

I've been advising global and challenger tech brands for over 20 years. I've also worked extensively with B2B and consumer clients spanning education, healthcare, professional services, food and drink, hospitality & tourism. Developing and delivering credible content and persuasive copy - on and offline.

What does this translate into?

  • Ability to translate complex topics into clear business or consumer benefits.
  • Experience shaping messages for different audiences - long-form, short-form & big ideas using video, audio and/or copy.
  • Confidence interviewing and advising high-level internal and external stakeholders.
  • A laser focus on reducing cost through repurposing content & copy.
  • Expertise designing, delivering & monitoring integrated comms.

I've planned and developed content & copy for the brands below,

and numerous smaller, equally ambitious organisations.

I also work 'white-label' for leading marketing agencies; developing credible content for market intel, professional & financial services.

video content

Project-managed college-wide videos, promoting courses across its ten Bristol campuses to key student personas.

customer journey copy

Interviewed stakeholders and wrote student journey copy: email, web copy, articles, success stories, course info, campus tours etc.

social strategy, resources & training

Social strategy, training for the marketing team, and developing intranet resources, helping them consolidate, manage and follow best practice across social networks.

video content & social media

Project-managed promo & student success videos from colleges & unis across the South West of England.

big rock content

Delivered & analysed a wide ranging sector survey on digital, requiring quantitative and qualitative research, then copywriting the resulting report.

value props & influencer rels

Product-level value propositions, press launches and photoshoots for their UK consumer products pipeline.

social media & content

Social media strategy, blog creation, social content, influencer relations and sales team social media training.

web copy & case studies

Interviewed stakeholders and created web copy & case studies for their newly redesigned website.

Who I work with

Ambitious CEOs

Giving them the time and headspace to grow their business.

With an experienced pair of hands in charge of creating copy and content that hit KPIs and supports their plans for growth.

CMOs & Marketing Pros

Full stack comms leaders, ad specialists, SEO superstars or social butterflies.

They supercharge results, with an experienced content strategist, providing copy and content that drives leads, traffic and engagement.

Funnel & CRO Rockstars

Growth specialists who want copy that drives clicks, using up-to-the-minute persuasion & behavioural science.

They can focus on mapping, testing and analysis. While I boost conversions with authentic, structured conversations.

CX & UX Experts

They want finely architected copy that fits across the customer journey.

I bring goal oriented, big thinking to customer conversations, and execute this across every touchpoint - from long-form, through to micro-copy.


Lovely Client Quotes

"Her knowledge of understanding real needs and fulfilling business requirements is awesome. Highly recommended."


CEO & Founder

Simpleweb & Contactzilla


Lovely Client Quotes

"She's extremely knowledgeable about all elements of the communications and marketing mix and has particular strengths in media relations and strategy."


Head of Communications,

Bristol Community Health


Lovely Client Quotes

"Sally is great to work with; she's relaxed, down to earth and pragmatic whilst at the same time being totally on top of everything and super reliable."


Chief Strategy Officer, McCann WorldGroup


Lovely Client Quotes

"Proactive, responsive, professional, flexible and a pleasure to deal with.

I highly recommend her! 


MD, CharityComms


Contact Me