Your best thinking deserves to be found.
By Google. By ChatGPT. By the people who buy.
I write thought leadership that positions your company as the authority in your sector - and structure it so AI actually cites you.
Then I turn it into funnel copy that converts.
Your competitors are being cited by AI. You're not.
When a prospect asks ChatGPT or Perplexity about your sector, whose name comes up?
If it's not yours, your competitors are building authority in a channel you're not even in yet.
Traditional SEO got you ranked. GEO gets you cited. The content that wins now is authoritative, well -sourced, clearly structured, and worth quoting - exactly what strong editorial produces.
Thought leadership packages, structured for AI
Flagship report
One long-form thought leadership piece — researched, written, and structured for both human readers and AI citation.
Includes stakeholder interviews, original insight and GEO-optimisation.
From £3,500
Report + funnel copy
Everything in the flagship report, plus repurposed assets: Social posts, email sequences, blogs, landing pages, podcast/webinar content, sales enablement.
One piece of thinking, multiple channels.
From £5,000
Retained advisory
Ongoing thought leadership content strategy. Monthly intelligence briefings, and quarterly AI visibility reporting, 3-month minimum.
From £2,500/month
All packages include generative engine optimisation (GEO) as standard — content structured for AI citation across ChatGPT, Google AI Overviews, Perplexity, and Claude.
Add-ons available for market research, social selling, media relations and brand voice development.
How it works
Discovery
We talk about your market, audience, and what you want to be known for.
Research & write
I interview your stakeholders, dig into the data, and write content that says something worth saying.
GEO-optimise
Structured for AI citation — clear claims, attributed sources, quotable insights.
Repurpose
One flagship piece becomes LinkedIn posts, email sequences, blog articles and sales collateral
You have a marketing team. You need a senior writer.
You might be a tech company targeting enterprise buyers. A professional services firm building credibility in a new market. A specialist brand that wants to be the name AI cites when your sector comes up.
Your team can handle day-to-day content — you need someone who can do the thinking and the writing at a level they can't yet.
If you're searching for a freelance B2B thought leadership writer who understands both editorial quality and AI discoverability, we should talk.
I'm Sally Hems.
Senior copywriter and content strategist, based in Portugal, working remotely since 2016. I've spent 20+ years writing thought leadership, industry reports, and buyer-journey content for B2B brands. Now, I specialise in structuring that content so AI actually finds it and cites it. I work fast, I don't need hand-holding, and I do the writing myself.
Brand experience includes:
Nestlé Professional · Quorn · Kraft-Heinz · Norwegian Seafood Council · Délifrance · University of the West of England · Access to HE · City of Bristol College · Mind · Bolsius · Steelite · Merrychef · Sir Robert McAlpine · SafeLives · Deki · CharityComms · Spire Maritime
3 x
Tripled microloans income for Deki through newsworthy stories and content.
20+ years
Writing B2B content across FMCG, tech, education, professional services and charities.
Is AI talking about your company?
Get a free AI visibility check — I'll show you where you appear (or don't) across ChatGPT, Perplexity, and Claude.
Takes 2 minutes.
Most companies have no idea how they appear - or whether they appear at all - in AI-generated search reseults. This free check shows you where you stand.
Or book a discovery call if you're ready to talk.