A caffeine shot for your communications
I help dynamic organisations and individuals to attract, convert and retain clients with credible copy and content.
Two decades of industry experience combined with an insatiable desire to help clients succeed, I'm continuously expanding my tactical toolkit with up-to-the-minute knowledge and skills.
This broad understanding of content, copy, social, SEO, display, analytics and CRO enables me to develop media-neutral strategies. And to advise on where strategic messages fit into the wider picture.
I've developed a talented network of specialists to call upon for larger campaigns or strategies. So I'm equally capable of picking up and running your marketing launch or campaign strategy. Or to slot into your existing team as required.
Hi, I'm Sally...
I've been advising global and challenger tech brands for over 20 years. I've also worked extensively in education, charity and professional services sectors. Developing and delivering credible content and persuasive copy - on and offline.
What does this translate into?
- Ability to translate complex topics into clear business or consumer benefits.
- Experience shaping messages to suit different audiences - long-form, short-form & big ideas using video, audio and/or copy.
- Confidence interviewing and advising high-level internal and external stakeholders.
- Laser focus spotting cost inefficiencies in content & copy.
- Expertise designing, delivering & monitoring integrated comms.
I've planned and developed content & copy for the brands below.
Plus numerous smaller, equally ambitious organisations.
Plus I work 'white-label' for leading digital marketing agencies; developing credible content for market intelligence, professional & financial services.
video content
Project-managed college-wide videos, promoting courses across its ten Bristol campuses to key student personas.
Managing design agency and college stakeholders, I advised on video messaging, content and managed the process - from filming schedules, to edits, to approvals.
customer journey copy
Working closely with the Marketing dept, I wrote student journey copy: email, web copy, articles, success stories, course info, campus tours etc.
This required interviewing high-level stakeholders: academics, staff, students, alumni and funders.
social strategy, resources & training
Developed social strategy, helping the Uni to consolidate, manage and follow best practice across social networks.
Trained marketing team on social media management and developed social media intranet resources.
video content & social media
Project-managed promo & student success videos from colleges & unis across the South West.
Advising a regional steering group, I devised scripts & messaging. Interviewed & identified students. Built & managed a crew (actor, voiceover, film & post-production). And raised awareness using social.
big rock content
Working with client & agency sponsor, I designed, delivered & analysed a cross-sector survey on digital.
Following research, we convened a roundtable with sector Heads of Digital.
I wrote the resulting big rock content drawing together sector stats, interviews & expert commentary.
value props & influencer rels
Developed product-level value propositions, and managed press launches for its consumer products pipeline.
Work involved influencer relations, organising photoshoots, & managing the team delivering their
£1/4 million UK influencer product reviews programme.
social media & content
Working with PR, SEO & web agencies, I developed & pitched their social media strategy to the Board, leading them to become one of the leading global homeware 'etailers'.
Following this, I helped streamline & grow social networks, managing the blog's creation, social content, and influencer relations.
web copy & case studies
Planned and wrote web copy & case studies for their newly redesigned website.
Interviewed project leads and internal stakeholders for an article for the corporate internal comms magazine.
Every scrap of content plays a key role in your organisation's message ecosystem.
Together we'll highlight conversation gaps or bottlenecks using data and research.
Then I'll get to work creating content and copy that converts,
through compelling conversations that fuel buyer journeys.
DIAGNOSE
We’ll review your campaign, marketing funnel or customer journey & tech against your KPIs
Then we'll discuss conversion roadblocks and how best I can energise these with sparkling copy or content.
PRESCRIBE
Maybe your value proposition needs a rethink.
Perhaps you’re losing customers after their free trial.
Or maybe your lead magnet, social posts or landing pages need amping up.
We’ll agree on the best place to start and I’ll develop a plan of action from there.
RESEARCH
& DISCOVERY
Next we’ll talk about your organisation, industry and KPIs.
We’ll dig into your data and customer personas, and I’ll research your customer voice.
Once done, you’ll have a messaging hierarchy, and a rich source of sticky language.
WRITE, WIREFRAME
& PRESENT
This is where the magic happens.
I draft your copy, using persuasion techniques, writing frameworks and customer voice.
And depending on the tactic, content may be wire-framed and presented to you and the team.
VALIDATE
& TEST
Once we’ve nailed the edits, it’s time for testing.
We’ll agree on the hypotheses and then regroup after testing.
To fist-bump over the stats. Or to review and tweak for success.
Who I work with
Ambitious CEOs
Giving them the time and headspace to grow their business.
With an experienced pair of hands in charge of creating copy and content that hit KPIs and supports their plans for growth.
CMOs & Marketing Pros
Full stack comms leaders, ad specialists, SEO superstars or social butterflies.
They supercharge results, with an experienced content strategist, providing copy and content that drives leads, traffic and engagement.
Funnel & CRO Rockstars
Growth specialists who want copy that drives clicks, using up-to-the-minute persuasion & behavioural science.
They can focus on mapping, testing and analysis. While I boost conversions with authentic, structured conversations.
CX & UX Experts
They want finely architected copy that fits across the customer journey.
I bring goal oriented, big thinking to customer conversations, and execute this across every touchpoint - from long-form, through to micro-copy.
Consulting Services
VALUE PROPOSITION CREATION
Can you articulate your unique blend?
To survive online these days, it's vital to be able to explain why you're better than the rest. Yet still, businesses rehash competitor's messages - or worse, copy global brands.
Global brands to one wo(man) bands: my value propositions have helped them develop powerful clear messages: resonating with dream clients and grabbing market share from the competition.
The rocket booster in your marketing funnels: get this sorted and engagement will soar.
CUSTOMER JOURNEY COPY
Are your leads or clients losing interest?
Marketing messages take place in a complex ecosystem: each needs to be clear, driving the reader towards a series of actions.
Perhaps an errant email dropped the ball. Maybe your video scripting was a bit salesy. Or your bots were too, er, robotic.
I'll take a good hard look at your customer journey content and copy. And I'll help get it running smoothly and efficiently with precise, architected copy.
CONTENT & COPY
Need a short, sharp jolt for your comms?
Worked out where your leads or customers are falling off? Bulletproof your funnel with an espresso shot of conversion-focused content and copy?
- Entice leads with persuasive landing pages, web copy and email nurture sequences.
- Tempt subscribers beyond the Lite with strategic onboarding - using email, conversations and micro-copy.
- Grow customer lifetime value with conversations that ascend, delight and re-activate.
COMPELLING CONTENT
Attract the right people to your website?
We'll get them on your scent with compelling, credible content. The kind that gets prospects or influencers to turn on the kettle and kick back with a cuppa - maybe a cheeky biscuit.
- Big rock content that owns topics showing thought leadership.
- Blogs that get shared, build influence and drive sales.
And because we're big picture thinkers, we'll advise on how best to 'slice and dice' this across your marketing: speaker ops, infographics, video scripts, social posts: the works.
STRATEGIC CONSULTANCY
Communications Strategy
Communications, campaign or content strategy, we'll discuss objectives, metrics and I'll audit your existing content and copy.
Then I'll develop a plan to suit your budget, that translates your unique awesomeness across within architected content and copy.
TESTIMONIALS
Lovely Client Quotes
"Her knowledge of understanding real needs and fulfilling business requirements is awesome. Highly recommended."
MARK PANAY
Chief Strategy Officer, McCann WorldGroup
TESTIMONIALS
Lovely Client Quotes
"She's extremely knowledgeable about all elements of the communications and marketing mix and has particular strengths in media relations and strategy."
SAM BROWN
Head of Communications,
Bristol Community Health
TESTIMONIALS
Lovely Client Quotes
"Sally is great to work with; she's relaxed, down to earth and pragmatic whilst at the same time being totally on top of everything and super reliable."
RINGO MOSS
Chief Strategy Officer, McCann WorldGroup
TESTIMONIALS
Lovely Client Quotes
"Proactive, responsive, professional, flexible and a pleasure to deal with.
I highly recommend her!
VICKY BROWN
MD, CharityComms