Approach

STRATEGIC, EVIDENCE-LED & RESULTS-FOCUSED.

Every scrap of content plays a key role in your organisation's message ecosystem.

DIAGNOSE

We’ll review your campaign, marketing funnel or customer journey & tech against your KPIs

Then we'll discuss conversion roadblocks and how best I can energise these with sparkling copy or content.

PRESCRIBE

Maybe your value proposition needs a rethink.

Perhaps you’re losing customers after their free trial.

Or maybe your lead magnet, social posts or landing pages need amping up.

We’ll agree on the best place to start and I’ll develop a plan of action from there.

RESEARCH

& DISCOVERY

Next we’ll talk about your organisation, industry and KPIs.

We’ll dig into your data and customer personas, and I’ll research your customer voice.

Once done, you’ll have a messaging hierarchy, and a rich source of sticky language.

WRITE, WIREFRAME

& PRESENT

This is where the magic happens.

I draft your copy, using persuasion techniques, writing frameworks and customer voice.

And depending on the tactic, content may be wire-framed and presented to you and the team.

VALIDATE

& TEST

Once we’ve nailed the edits, it’s time for testing.

We’ll agree on the hypotheses and then regroup after testing.

To fist-bump over the stats. Or to review and tweak for success.